When you decide to start your own online company, you have many things to think about. The choices that you make early on will define your company’s business model.
Photo not credited to Jonathan Alcorn. It’s a stock photo. Just saying.
These choices will also affect the types of software that you need. If you are going to be selling products online then one of these choices is which Ecommerce Software to use. This article looks at how to find quality ecommerce software for your business.
What Type of Customers Are Your Targeting?
There are many different types of customers that you can market to. The type of customer that you are marketing to will help define not only the software that you use but how your site is designed, the search engine terms that you target, etc. Here is an explanation of the different customer types.
Other Businesses – This is the business model where you will be offering products to other businesses. The upside to this model is that orders are usually more frequent and much larger. The downside is that there are many people trying to sell to the same potential customers.
Straight to Consumers – This is the most common type of ecommerce business to start. You are selling products directly to the users.
What Product Type Will You Be Offering?
The first question identified the type of customers you will be selling to. The next question is the type of product that you will be selling. There are a few different types.
Physical Products – These are products like electronics. You will need to either order from a supplier and keep them on hand or have a supplier drop ship directly to your customers. Either way, once a customer orders then you will need a system to ship and track the orders.
Digital Products – These are products that don’t need to be shipped. Once a customer orders and pays for them then they are delivered immediately. Delivery is usually done through download or through email. You will need an Ecommerce software program that can deliver electronic products.
Services – These are products where you are performing a service to the customer. For instance, you may be consulting on proper web design. You will need a software package that can help track orders and help track tasks that need to be done.
There are many questions that go into setting up your online business. These questions will identify the type of Ecommerce software product that you need. There are many different packages available. You will find that many providers will have packages that include several options.
This allows you to customize their software for your particular business. It is important to have in mind the types of services that your website needs to offer to purchase an Ecommerce software package that will provide everything you need.